Is Australia a boring country?
I have heard these words many times from people who came from Japan: “Australia is boring” and “There is nothing to do every day. Some of them were so fed up with my words that I even said to them, “If you don’t find it interesting, why don’t you go back to Japan?
I have to admit that I don’t find it particularly boring, even though there are many things that I find inconvenient in this country.
Australia is blessed with a mild climate all year round, and you can see the dazzling blue sky at any time of the year. In addition, the beautiful white beaches that can only be found in Okinawa in Japan can be seen in an inexhaustible supply within a 30-minute drive.
It’s not bad just to watch this alone for a day, but on a holiday, a barbecue with friends with a beer in hand is enough to satisfy me.
Still, when compared to Japan….
Here, I had a thought. I wondered if “lack of entertainment” and “boredom” were sometimes used interchangeably with “inconvenience. I always say that “Australia is inconvenient,” but the reason why “inconvenient” does not slide into “boring” may be that in my case, my life is based in Australia, and I make daily efforts and struggles to improve the inconvenience out of necessity.
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The theme of this article is the entertainment business. A long time ago in Australia, life was quite simple, so the need for an entertainment business was not feasible. In the 1990s, when Australia’s unemployment rate was nearly 20% (?), the need for an entertainment business was not feasible. In the 1990s, when the unemployment rate was close to 20%, entertainment was unthinkable.
In recent years, despite the global economic downturn, Australia, unlike other countries, has been experiencing steady economic growth. Thanks to this economic growth, Australians have become more affluent, and have moved away from bland and tasteless dishes such as fish and chips to more delicious dishes, even if they are more expensive.
According to a survey, Australia, with a population of only 20 million, ranks sixth in the world in terms of the amount of money its citizens spend on food service.
However, Australians, who originally had few options for entertainment, were satisfied with just enough to eat good food, but the wealthy, mainly Asians, who have recently immigrated to Australia in large numbers, are not satisfied with this level of entertainment.
Not only Japanese, but Asians tend to prefer more artificial forms of entertainment. While Westerners enjoy the luxury of lounging in the warmth of the sun, reading a book and relaxing all day, Asians are a bit more impatient and prefer to spend all their time taking in the sights rather than sitting still in one place. Whether it is the beautiful beaches, the majestic nature, or the novelty of seeing a new animal such as the koala, the excitement seems to fade with repeated visits.
A friend of mine who works for the Australian government’s tourism association was worried that many tourists from China are currently visiting Australia, but in the not-too-distant future, they will become bored with Australia just like the Japanese. I have a secret plan that will solve the problem and bring back Japanese tourists. My friend was surprised and asked, “What’s that? I replied to my friend who was surprised and asked, “What is it?
“Build a Disneyland or Las Vegas and the problem is solved. It will bring in tourists and promote employment. Two birds with one stone, right? He knows the economic benefits of such a plan. But to get the rights and to build the city, you need a huge budget, and unfortunately Australia doesn’t seem to have that kind of budget.
Are there any readers of this column who are planning to raise funds to build a large amusement park or casino city in Australia? It will cost a lot of money, but you can be sure that the profits will be worth it.
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Aside from the entertainment business, which is like a national project, let’s talk about something a little more familiar.
Sega, a famous video game company, has established “Sega World” in Australia.
It is an amusement park that is a slightly larger version of a game center. However, Sega World was not profitable in the end and withdrew from the market. I believe that the concept of this amusement park was a very good idea.
The only problem was with the equipment.
If they had attractive equipment like the ones in Odaiba or other urban areas in Japan, they would have the same facilities as the game centers in the city, and the prices would be ridiculously high. You can’t expect to attract customers like this.
Perhaps if we were to replicate Japan’s amusement parks with all the latest attractions, we would see long lines of people, something we rarely see in Australia.
In addition to this, many restaurants in Australia have last orders until 9:00 p.m. If you extend the last order to 2:00 a.m., you can expect to attract more customers. Of course, you need to be in a busy area of the city, not in a residential area.
Also, change the karaoke parlors to modern buildings like the ones in Japan, instead of the ones with tattered and crumbling walls.
It is always difficult to create new entertainment from scratch, but we Japanese come from a country where there are far more entertainment options than in Australia, so we understand what is not available in Australia but is commonplace in Japan.
As a Japanese, I have the advantage of being able to convert entertainment situations into business ideas.
The Chinese, Koreans and others have been the first to introduce what is popular in Japan to Australia and are making a profit, while the Japanese, the originators of the culture, have fallen behind. I believe that it is time for the Japanese people to accept the benefits of their own culture instead of letting it be taken over by others.